Explain the basic elements of public finance and how the idea of branding can be an important aspect of budgeting for law enforcement and corrections agencies
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Most Americans are familiar with
the concept of branding. We are all aware of logos, brand names, and symbols that
identify specific brands of goods such as athletic shoes, soft drinks, video games,
or magazines. Branding has become a multimillion dollar industry as an increasing
number of organizations and public entities strive to align themselves strategically
with a readily identifiable brand.
The concept of branding is also very important for law enforcement and correctional
agencies. Agencies within criminal justice exist within a marketplace that is highly
monopolistic. In the United States, there are no other agencies obligated to protect
and serve the public other than local, state, or federal law enforcement
organizations. There is no market for competition for the services provided by law
enforcement.
However, within the field of corrections, the situation is somewhat different.
Private prisons strive to offer better, more secure services and facilities at lower
rates than public prisons. The correctional marketplace lacks the monopolistic
nature found within the field of law enforcement.
Examine the concept of branding as it applies to law enforcement and correctional
agencies.
Address the following:
1.Explain the basic elements of public finance and how the idea of branding can be
an important aspect of budgeting for law enforcement and corrections agencies.
2.Explain the basics of budget management and preparation in law enforcement and
correctional organizations and how branding would fit into their finance
scheme
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